For their new music video “We used to wait” off their new album
“The suburbs”, the Arcade Fire teamed up with Google and director 
Chris Milk to create the HTML5 video which uses Google Maps and
satellite images to personalize the video for each viewer.

To create a custom made music video users only have to enter their
childhood home address and the video will pull up images of your
neighborhood among a few more neat things.

To watch and interact with the video head over to 
thewildernessdowntown.com.

(via JP-F)